Today we are changing the narrative.

Hoodies, once known for keeping you safe and warm have been weaponized. Often they get linked to death and destruction. "My Hoodie" is not just a clothing line but a movement, to change this narrative and resurrect the feelings of comfort and happiness.

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  • HOODIES FOR ALL

    We have hoodies for kids and adults. This movement is for the whole family (even your dog)! Show up loud and proud. Mix and match colors but share the same message: "My Hoodie reflects joy and happiness".

  • HOODIES WITH A HOOK

    Behind this movement is Grammy-Nominated artist DJ Willy Wow-best known for family advocacy through music. So of course you know this hoodie had to have a hook.

    Watch 
  • HOODIES WITH A CAUSE

    When you purchase a hoodie you are not only making a statement but 10% of proceeds will go towards supporting children and family advocacy.

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Watch the "My Hoodie" Video